Hawaii Travel Market

Facts & Figures

Ø      Travel and tourism industry is currently the 3^rd largest U.S. industry by dollar volume at $519 Billion (Travelfuture, Inc., April, 2000);

Ø      Travel and tourism in Hawaii represented an estimated $14 Billion market in 1999 resulting in a 4.3% growth rate;

Ø      If the market grows at the same CAGR, the 2001 market value will be $15.2 Billion;

Ø      U.S. online travel market is growing exponentially (Jupiter Communications);

Ø      In 1998, Internet travel revenues were $2.2 Billion

Ø      By 2003, Internet travel revenues are projected to be $21.7 Billion

Ø      Travel services are the largest e-commerce sector, topping online sales in computer hardware and software;

Ø      Gartner Group forecasts the worldwide online travel market at $30 Billion by 2001;

Ø      5% of  worldwide travel sales ($594 Billion) will be conducted online representing a market value of $760 Million in 2001;

Ø      Hawaii tourism industry is at its highest growth point in 10 years;

Ø      Hawaiian Visitors’ demographics relatively more attractive than average online users (MediaMetrix, Spring 2000,  HVCB, 1999);

Ø      Hawaiian Visitors’ Age (45-64) Represent Most Desirable Psychographics:

¨      Represent greatest user growth online

¨      Represents the highest percentage of frequent flyer membership

¨      Has the best credit;  holds the most number of credit cards

¨      Internet savvy, represents highest usage of any age group

Þ    Surfed more frequently

Þ    Stayed online longer

Þ    Downloaded more pages

Ø      Leisure Travel News’ 2000 Path to Profitability Survey Corroborates Trend toward Web-based tools:

Ø     27% of Travel Agencies surveyed plan to utilize Web-based booking agents in the next year;

Ø     Percentage of travel agents offering products and services over the Internet increased from 28% in 1997 to 35% today;

Ø     Currently 1 out of 5 (22%) of travel agents with Web access use the Internet for travel booking;